Community Preference Survey: Smart Growth Neighborhoods

                April 18, 2011  by NAR · Leave a Comment
Filed under: Consumer dataEnergy EfficiencyHome Buyers

This is a guest blog post by Joe Molinaro, NAR’s Managing Director for Smart Growth and Housing Opportunity.

Two weeks ago, NAR’s Smart Growth Program released the findings of its 2011 Community Preference Survey, which aims to discover how people choose a neighborhood.  We were trying to measure the appeal of “smart growth” characteristics, such as walkable mixed-use neighborhoods, smaller lots, and access to public transportation.  We also asked some more general questions related to housing and other issues.  We asked some of these same questions in a 2004 survey, so it’s interesting to see some of these comparisons between then and now.  The news release can be read here; and within that is a link to the entire survey (with 2004 vs. 2011 comparisons) and the full report, including crosstabs (e.g. breakdown of responses by demographics).  We polled 2,071 people, so the data for subgroups is better than for a typical survey of 1,000 people.
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